Mark Anthony Media - Advertising Services





Advertising & Marketing Services

Advertisements (Ad Campaigns for Radio, TV, Internet and Print)

An effective advertising campaign garners the intrigue of the targeted customers, manifests your corporate branding, and informs prospective customers about your products and/or services, the benefits, and how to obtain and use them. When a customer is bombarded with a lot of choices it is often times the products and/or services of the company with the most impressionable advertising campaign that remains ingrained in their mind's eye and influences their purchase.

At Mark Anthony Media Inc. we work with you develop the concept behind your advertising campaigns that manifest your unique corporate branding, and then we work with you to implement that concept into the designs that are all targeted toward your prospective customers. We know how to use the most effective copywriting and stunning graphics to articulate the unique benefits of your products and/or services. We make visuals and words come to life -- that increases sales and brand awareness. We aim to increase market share with ads or open up a new market.

Over the years, advertising has expanded to every medium available. There a slew of possible advertising mediums varying in price, frequency, & reach. Nowadays, you can use either, audio, video, pictures and text to get your advertising message across or a combination depending on the medium.

Here are some of the mediums we have experience in:
• Television
• Radio
• Magazines
• Newspapers
• Internet & E-mail
• Mobile
• Billboards

See our Advertising and Marketing portfolio

Copywriting (Slogans, Body Copy and Product Naming)

Copywriting is an indispensable writing tool used in all professional forms of media to creatively and cleverly convey your company's philosophy, communicate your message, manifest brand continuity, and embellish and sell your products and/or services. It requires a special skill set to deliver creative copywriting effectively.

We at Mark Anthony Media Inc. understand both the mediums that copywrights operates within and the message it should be delivering, and how to maximize both efficiently.
Each medium is different and must be understood correctly to be delivered with sound precision.

Copywriting, if done correctly, can persuade readers to buy a product or service, better understand your viewpoint and dissuade viewers from a contrary viewpoint.

Copywriting is an invaluable part of an effective advertising campaign, and combined with intriguing graphics and layouts, leads to an increased brand awareness and bottom line sales.

Copywriting can be used in:
• Body copy
• Slogans
• Headlines & sub-headlines
• direct mail pieces
• Jingle lyrics
• Internet content and e-mails
• Television or radio commercial scripts
• Press releases
• White papers
• Brochures, catalogues, flyers, etc.
• Product or Service naming

See our Copywriting portfolio

Direct Marketing

Direct marketing sends its messages directly to consumers, without the use of intervening media. It is focused on driving purchases that can be attributed to a specific "call-to-action." The "call-to-action" allows companies to track & measure positive & negative responses from consumers.

For example, if a marketer sends out one million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, the marketer can say with some confidence that the campaign led directly to the responses.

We at Mark Anthony Media Inc. believe that empowering you to accurately track and measure the success of your advertising campaigns is key to your continual success, because it enables you to invest your money into advertising campaigns that work to further grow your business.

Our effective methods of direct marketing that we can provide:
• Printed circulars, flyers, post cards & brochures, catalogues, free trial CDs, pre-approved credit card applications, and other invitations delivered by mail to homes or businesses, by specialty delivery services or the Post Office.
• Door hangers, package inserts, magazines, newspapers, radio, television, email, internet banner ads, pay-per-click ads, billboards, transit ads.
• Email Marketing
• Fax Advetising
• Couponing is used in print media to elicit a response from the reader. An example is a coupon which the reader cuts out and presents to a super-store check-out counter to avail of a discount.

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