Project Description

The Company

Frequency Event Promotions (FEP) is a marketing and promotions company that is leading edge. FEP was created for customers that seek to create or re-create their brand with the support and expertise of professionals who have experience in marketing, promotion and branding of products and services.

Project Brief

Our partner and client, Frequency Event Promotions came to us looking for assistance to launch their new brand and business. They were looking to launch strong and strategically in the current marketplace. We started with the logo design and branding identity pieces. We then ultimately came up with a daily drip campaign of social media posts coupled with a strategic build out of the social media pages and followed by the actual website.

Services included

Branding & Design

Branding
Logos
Corporate Identity
Sales Kits/Sell Sheets
Flyers

Advertising

Social Media Videos
Copywriting

Website

Website
Custom Design & Theme
PayPal Set Up
Core Store Architecture
Landing Pages
Content Amplification
Sales Funnel Set Up

UI/UX Design

Information Architecture
Prototypes/Wireframes
Graphical Interface

Digital Marketing

Facebook Ads
Instagram Ads
Email Marketing
Social Media Marketing
Social Media Scheduling
Social Media Page Set Up
Search Engine Optimization
Content Marketing

Work

Project Details

Social Media Management & Marketing

Social Media Page Development

  • Set up social media channels for LinkedIn, Twitter, Facebook, Instagram and Pinterest.
  • Build out brand pages with custom graphics headers and profile images to engage potential customers using brand logo, colours and marketing messages.
  • Utilizing crucial keyword research tools to determine highly searched long tail keywords so pages can rank in Google and other search engines.
  • We also used keywords in social media bios, page/post titles, content, URL’s and meta descriptions.
  • Utilize advanced actionable copywriting techniques to motivate leads.
  • Fill out all content on the brand page including website business hours, address, services, etc.
  • Created a relevant ‘Call To Action’ button to capture leads.

Social Media Posts

  • Developed initial relevant posts before marketing to establish that the pages are active and professional.
  • Created a string of daily social media posts on all channels leading up to the launch of the website.
  • Provided a variety of posts for social media channels including custom branded graphics, shared content, videos, teasers, sales, promotions, company info, inspirational business quotes, etc.
  • Created advanced copywriting to generate awareness and interest in the brand.

Website & UI/UX Development

  • Coming soon page (with emphasis to collect leads for the launch).
  • Developed UI/UX framework for website so client could see exactly how the site would look at function.
  • Developed a WordPress, full single scroll website to launch the brand.