Project Description

Rudder Law Group Logo

The Company

Rudder Law Professional Corporation is a personal injury law firm specializing in catastrophic impairment law. They have a LexisNexis nationally published entitled Catastrophic Impairment Law in Canada. Their practice is devoted to severe and catastrophic plaintiffs’ personal injury tort cases. They have also been featured on the front page of The Hamilton Spec and contributes to The Lawyer’s Daily, published by LexisNexis Canada.

Take a look at their website here:
https://www.rudderlawgroup.ca

Project Brief

The team at Rudder Law Group was launching their brand new law firm and wanted to hire us to handle all of their branding and digital marketing. Rudder Law Group was starting from scratch and would need us to develop a logo, business cards, stationery, websites, advertising and digital marketing.

After doing extensive research on competitors, colleagues, target markets and branding possibilities. We started with the logo, colours, fonts and various branding elements. The logo uses the helm or galver of a ship as a visual metaphor for the word “rudder”.  In this case, the “rudder” steers their clients in the right direction. We used an elegant and timeless font called Bodini for the official typeface.

We then followed that up with luxurious suede-like, bright Ferrari red business cards for the firm. These business cards have raised text and enhanced thickness to help them stand out in addition to their soft-touch finish that was intended to give clients a smooth tactile experience.

Services

Branding & Design

Branding
Logos
Corporate Identity
Photos
Videos

Website

Custom Design & Theme
Core Store Architecture
Landing Pages
Sales Channels Set Up
Content Amplification
Sales Funnel Set Up

UI/UX Design

Information Architecture
Prototypes/Wireframes
Graphical Interface
App Development

Printing

Business Cards
Flyers
Apparel

Website Hosting

Dedicated Hosting
Email Hosting

Digital Marketing

Paid Ads
Social Media Marketing
Email Marketing
Search Engine Optimization
Content Marketing
Sales Funnels
Media Creation

Video Marketing

Spokesperson Video

Work

Testimonial - Andrew Rudder - Picture

“When you’re deciding on a traditional sign that’s emblematic of the character of your identity that strives for excellence, and will become associated with your corporate brand for decades, you want to make sure you select a graphic design company who can capture the quintessence of your identity. Minimalist design, which embodies the principle of ‘less is more’, is an under-appreciated art form that Mark Anthony Media not only truly appreciates, but excels at in their graphic design.”

Andrew Rudder, Rudder Law Group