The team at Rudder Law Group was launching their brand new law firm and wanted to hire us to handle all of their branding and digital marketing. Rudder Law Group was starting from scratch and would need us to develop a logo, business cards, stationery, websites, advertising and digital marketing.
After doing extensive research on competitors, colleagues, target markets and branding possibilities. We started with the logo, colours, fonts and various branding elements. The logo uses the helm or galver of a ship as a visual metaphor for the word “rudder”. In this case, the “rudder” steers their clients in the right direction. We used an elegant and timeless font called Bodini for the official typeface.
We then followed that up with luxurious suede-like, bright Ferrari red business cards for the firm. These business cards have raised text and enhanced thickness to help them stand out in addition to their soft-touch finish that was intended to give clients a smooth tactile experience.