The Exploring Family wanted a new website for their rapidly growing blog. They needed a professionally branded website that loaded quickly to match Google’s latest search optimization requirements. By having a professional and faster site would allow them to ultimately get more traffic to their website and allow them to switch advertising management networks from Ezoic to Mediavine, where they could earn more revenue.
We set out to fix this by installing a fast, lightweight and customizable WordPress theme called Astra. From this new framework we redesigned their website, created a professional brand and upgraded the usability of the website. We also developed a solid framework, so they could easily add content to this site in the future. In the end, we were able to assist them in achieving their goal of getting on the Mediavine advertising network.
Type: Family Blog
Advertising Management Network: Mediavine