Project Description

The Company

The Cap Guys Inc. is a multiple award-winning, unique hat and cap retailer specializing in hats, apparel and accessories. They have successfully established themselves as a top retailer with a great selection of men’s caps, women’s caps and kids’ caps. They sell on their website, online marketplaces, retails stores, convenience stores and barbershops.

Project Brief

The team at TheCapGuys.com launched their business and needed branding, design and marketing work right from the beginning. The company wanted something that was clean, corporate and modern — but had room for creativity and experimentation. We also had to consider future development of the company’s brand, in-house brand and assets.

We started with the logo, fonts and various corporate identity pieces to set the tone for the brand. Once we had a strong and compelling corporate brand — we then moved into website and e-commerce development.

Services included

Branding & Design

Branding
Logos
Corporate Identity
Forms
Packaging
Illustrations
Photos
Videos
Banners
Sales Kits/Sell Sheets
Flyers
Posters
Exhibit Design
Apparel
Point of Sale Displays

Advertising

Public Relations
Posters
Transit Signs
Social Media Videos
Commercials
Copywriting

Website

E-commerce Website
Custom Design & Theme
Shopify Set Up
Core Store Architecture
Landing Pages
Sales Channels Set Up
Content Amplification
Sales Funnel Set Up

UI/UX Design

Information Architecture
Prototypes/Wireframes
Graphical Interface
App Development

Digital Marketing

Facebook Ads
Instagram Ads
Email Marketing
Social Media Marketing
Social Media Scheduling
Social Media Page Set Up
Search Engine Optimization
Content Marketing
Passive Income Set Up
Walmart.ca Set Up
Amazon.com Set Up
Amazon.ca Set Up
Etsy.com Set Up
Newegg.ca Set Up
Website Banners

Printing

Business Cards
Letterheads
Envelopes
Signs
Banners
Flyers
Packaging
Apparel

Work

“Mark Anthony Media has been our strategic partner for over 8 years! They’ve helped us design a brand from scratch, expand our reach, develop our products and build an effective sales funnel! It’s been a great 8 years, and we look forward to another 8 successful years!

The Cap Guys