The Cap Guys Inc. is a multiple award-winning, unique hat and cap retailer specializing in hats, apparel and accessories. They have successfully established themselves as a top retailer with a great selection of men’s caps, women’s caps and kids’ caps. They sell on their website, online marketplaces, retails stores, convenience stores and barbershops.
The team at TheCapGuys.com launched their business and needed branding, design and marketing work right from the beginning. The company wanted something that was clean, corporate and modern — but had room for creativity and experimentation. We also had to consider future development of the company’s brand, in-house brand and assets.
We started with the logo, fonts and various corporate identity pieces to set the tone for the brand. Once we had a strong and compelling corporate brand — we then moved into website and e-commerce development.