Certifications

Certified Digital Marketing Strategists

Issued by DigitalMarketer

The Digital Marketing Mastery Class is the most comprehensive digital marketing training in the industry. The earner of this badge is a “T-shaped” marketer and has a top-level overview of the major channels of digital marketing including: content marketing, social media marketing, digital advertising, search marketing, email marketing, community management, and data and optimization.

Certified Customer Value Optimization Specialists

Issued by DigitalMarketer

Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a conversion funnel that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of funnel for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the leaks and deliver a truly optimized conversion funnel.

Certified Customer Acquisition Specialists

Issued by DigitalMarketer

Certified Customer Acquisition Specialists are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base without breaking the bank. In short, Customer Acquisition Specialists are able to not only deliver fresh leads and customers they are able to deliver those leads and customers at a PROFIT.

Certified Search Marketing Specialists

Issued by DigitalMarketer

Certified Search Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods they have been taught are within the terms of service of these platforms.

Certified Content Marketing Specialists

Issued by DigitalMarketer

Certified Content Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable content marketing program. They are trained to create and measure engaging content at every stage of the marketing funnel, as well as leveraging organic and paid traffic to leverage content across the social web.

Certified Ecommerce Marketing Specialists

Issued by DigitalMarketer

Ecommerce Marketing Specialists are uniquely qualified to help businesses optimize any e-commerce store, in any industry, to generate more sales and profit. From e-commerce store design and architecture to email marketing and traffic generation, this masterclass contains everything needed to compete in today’s e-commerce landscape.

Direct-Response Copywriting Specialists

Issued by DigitalMarketer

Certified Direct-Response Copywriting Specialists are uniquely qualified to help brands and businesses get people to take specific, measurable actions — driving them to make purchases or become sales leads. They are trained to write copy for offline media such as direct-mail letters, print ads, etc., as well as online marketing tactics such as emails, web pages, paid search ads.

Certified Social & Community Managers

Issued by DigitalMarketer

Social & Community Managers are uniquely qualified to help brands and businesses leverage social media channels such as Facebook, Twitter, Pinterest, LinkedIn and YouTube. In short, a certified Social & Community Manager is capable of leveraging all four stages of social media success: Social Listening, Social Influencing, Social Networking and Social Selling.

Certified Email Marketing Specialists

Issued by DigitalMarketer

Certified Email Marketing Specialists are uniquely qualified to help brands and businesses leverage email marketing and followup to indoctrinate, create relationships with and convert prospects and existing customers. In short, Email Marketing Specialists are able to not only effectively follow up with fresh leads and customers they know how to craft email campaigns that get delivered, get opened, and most importantly…get clicked.

Optimization and Testing Specialists

Issued by DigitalMarketer

Certified Search Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods they have been taught are within the terms of service of these platforms.

Certified Analytics & Data Specialists

Issued by DigitalMarketer

Certified Analytics & Data Specialists have the necessary skills to track and analyze the metrics that matter to businesses at all stages, from content marketing and paid traffic strategies to website and funnel performance. They also learn the analytical skills necessary to turn data into action, helping businesses get more leads and sales. In short, Analytics & Data specialists are able to make marketing decisions based on meaningful data, not hopeful hunches.