Top 10 Graphic Design Software for Social Media Marketing Header

Top 10 Graphic Design Software for Social Media Marketing

Great graphic design software is an important mix in social media marketing game. It is essential to create compelling and engaging graphics to present your content in the best possible light. Let’s face it. Social Media is a busy place to be, and you need graphics that grab viewers attention. 

So we’ve compiled a list of both paid and free software tools that can help you create your next stunning graphic design!

The list is:

  1. Adobe Photoshop
  2. Canva
  3. Sketch
  4. Adobe Illustrator
  5. Inkscape
  6. Gravit Designer
  7. GIMP
  8. Visme
  9. Adobe InDesign
  10. Pixlr

What is Visme?

An easy-to-use online tool allowing anyone to communicate visually through amazing infographics and presentations and other forms of visual content for non-designers.

Publish online, make it private, embed to a site or download for offline use.

2. Canva

Explained in under 2 minutes?  

Checkout this quick neat video: 

There are screenshots and videos provided so you can easily use them in your review. 

High quality images are located in the “Images” folder shared with you here

If you have any questions or issues during your review, please send an email directly to our founder  Payman Taei at 


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3. Sketch

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4. Adobe Illustrator

Adobe Illustrator is a design software that is centered around vector design. You can create artwork, icons, posters, etc.  and the designs created in Adobe Illustrator can be used in business cards or billboards and from smartphones to 8k screens. You can use this software to draw, mix, and refine designs to create something spectacular. Adobe has made a mobile version called Adobe Illustrator Draw, which is one of the best graphic design apps out there. 

To draw, you can use the shaper tool and create vector shapes. Geometric shapes can be added to other outlines and can be moved, reshaped, and scaled. Even the fonts in the software can be manipulated according to your needs by adjusting their weight, slant, or width. For beginners, Adobe provides professionally designed templates to save time. The user interface of the program is helpful, but there is a steep learning curve to get good at illustrator. 


Pros and cons:
It provides a helpful user interface. It allows for in-panel editing. It creates files in manageable sizes.  It creates print graphics and web graphics. || For those familiar with vector-based graphics, Adobe Illustrator will feel like an intuitive program that is ready to meet your needs. For everyone else, there must be a time window granted to train on the various features the platform offers. Adobe Illustrator is an exception product for those who are working with vector graphics. If you’re using bitmap images with the dot-matrix data structures of pixels, then you’ll find that this platform offers very little in the way of support. You are able to vectorize your raster images to make use of the toolbox offered by Illustrator, though that loses some of the information of the graphics and may create undesired results. If you’re using a lower resolution display, then you’ll find that the updated user interface for Adobe Illustrator will take up a lot of space. At the same time, the image tracing it uses is still heavily reliant on a confusing set of settings, which makes it difficult for some users to get up and running right away.

Monthly subscriptions: US$72

Yearly subscriptions: (monthly payment): US$72

Single Purchase: (one-time payment): 8.33%

3 standard assets a month (monthly payment): 85% of first month 

Click below to get Adobe Photoshop

5. Inkscape

Inkscape is a professional tool ideal for vector art lovers and graphic designers who use SVG file format. The tool is perfect for Windows, Linux, OS, and Mac as well. It doesn’t matter whether you are a professional or just a person who wants to create vector images for a personal blog. In terms of sketching, coloring or making illustrations Inkscape is very easy to use. With the Ghostscript extension .eps files are easily readable.


Pros and cons:
Pros: Absolutely free. Endless Filters. New effect tools as a bonus.
Cons: Extremely slow.

5. Gravit Designer

This is another free graphic design software that can be used to create vector-based designs. You can create logos, edit photos, and create animations and illustrations in this program. Gravit does not have an offline version in the free plan. The software is fully customizable according to the user’s needs. The pro version of Gravit is paid and has more advanced features like advanced export options, offline version, more color space, etc.

Gravit Designer is a free full-featured vector graphic design app that works on ALL platforms. Unlock the full power of your creativity with fast and flexible tools tailored to professional designers

There’s free trial and there’s paid version that costs $50

Pros and cons:
Simple to understand and use. Very friendly interface. Cross-platform. It offers total portability to almost any platform. Modern UI. Friendly keyboard shortcut.. If you have used vector illustration software for 10 years or more, you may find Gravit Designer too simple and confusing. Official sources do not provide a lot of information about the program. It uses its own theme and icons. 



GIMP is a free graphic design software that works on many platforms like Windows, Linux, and Mac OS. GIMP is an open-source program that allows you to change its source code and distribute the program. There are many customization programs and 3rd party plugins that can be used in GIMP to improve your productivity and create better designs. GIMP can also be used to retouch images, wherein you can even make creative composites. Interface components and mockups can also be designed, along with print designs such as icons and logos.


Pros and cons:
The main benefits of GIMP are its rich image editing feature set, customizations, and it is free. It is a powerful application that can help you create professional-looking images. Here are the specifics: GIMP is a powerful but free image editing application. GIMP cannot handle anything other than 8bit RGB, grayscale as well as indexed images. It contains limited third-party plugins compare to photoshop. GIMP does not perform well if you need to edit big images with lots of layers. Creating good looking arc shape in GIMP software may be difficult.


7. Vectr

Free graphics software, Vectr can be used to create vector graphics. These vectors created won’t lose their quality when scaled. Vectr doesn’t use pixels to create the design; it uses mathematical equations. This free graphic design software is available both online and for desktop. Vectr provides you with an easy to use platform which you can use to create any 2D graphics. It can be business cards, logos, posters, brochures, etc. 

Pricing: Free

Pros and cons:   It looks very simple, but at the same time works with a great path alteration method that allows users to modify shapes and colors to a great capacity. The file then can be exported as png, svg or jpg, and the result will be a Vector that will lose very little if any quality when resized in other apps. It has great functionality tools, like changing the corners of a path from square to rounded, or applying different layers on the image, which gives the user a great amount of freedom. Overall, it is really simple to use and learn, but has extensive uses and can be used to great value.

It has a very limited resource of shapes and icons.   It doesn’t appear to be able to create anything more advanced than what an experienced Canva user could do in half the time. Signing up is necessary in order to save file and there are ads that pop up which are common for free software.


7. Visme

Visme is an online design tool that goes above and beyond basic design capabilities, without requiring you to learn any complex software. It has an easy drag-and-drop editor, which lets both businesses and individuals create stunning and interactive visual content. There are hundreds of templates to choose from across 40+ categories, from presentation and infographics to press releases, reports and social media images. With a free Visme account, you can use some of these templates, but you get full access to millions of stock photos, videos, icons, animated graphics, fonts and graphs to customize these templates as much as you want.  If you want to access premium templates and features like the brand kit, you need to upgrade to a paid account. There are multiple download formats available in Visme, from image to offline web. You can also publish your projects online and share them with a live URL. The uniqe with advanced animation and interactivity features. For example, you can create a custom animated character, or add links, hover effects and pop-ups to your designs.

Visme is already used by millions of users worldwide, that’s why your audience will definitely find it useful. Don’t hesitate! Join Indoleads right now and start promoting Visme!

Basic – $0 per month, Standard
$14.00per moue thing about Visme is you can bring your content to lifnth, Complete $25.00per month

Pros and cons:
Visme is incredibly easy to use and even people who don’t know much about design can create stunning graphics with it. Even when you don’t have an idea to start with, you will end up with something nice.There are some tiny glitches on occasion, but nothing serious.


Sign up to Visme, now!

9. Adobe InDesign

Adobe InDesign is a must-have software tool if you are in the business of publishing. It offers excellent capabilities to design stunning magazines, info sheets, and brochures while easily exporting them to PDF or HTML

Pricing:  InDesign is available only by subscription to Adobe Creative Cloud, either as a single app, for $20.99 per month, or as part of the entire design suite, for $52.99 per month

Pros and cons: Graphic designers can efficiently combine graphics and texts for easier streamlining and optimizations of files. It allows users to add tags to indexes, keywords, anchor text frames, footnotes, table of contents, and captions with hyperlinks. It supports HTML exporting that enables web developers to export clean and simple codes during the implementation of the website’s layout designs. This works great for WordPress sites.

It is an industry-standard for desktop publishing. The less intuitive user interface can make things overwhelming for new users.

InDesign is not positioned for general users. Suitable for enterprise use only. Relatively expensive than other similar software available in the market.

Click below to get Adobe Photoshop

10. Pixlr

Pixlr offers plenty of useful features for editing, creating, and sharing creative images — while it’s less advanced in function than Illustrator, it’s cloud-based and supported on mobile, desktop, or the web. If your position requires you to work from different devices to create images, give Pixlr a try.

Pricing:  Free

Pros and cons:: The Pixlr Marketplace is an excellent resource for content planning and creation and offers beautiful inspiration to our design team.

Canva offers a much larger array of templates than in Pixlr.  

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25% commission on annual membership

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Pro Tip:

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