Social Media Marketing is using the various social media channels to create new streams of revenue for your company.
This is accomplished by using a simple sales funnel. The steps are as follows:
- Increasing brand, product and service awareness
- Building a loyal brand following
- Drive traffic to your website
- Capture leads
- Convert leads into sales
Social media marketing for businesses and entrepreneurs give you access millions of daily social media users. This huge opportunity allows you to showcase your brand, products and services on these platforms.
There are a lot of social media platforms you can choose from, including Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, Pinterest, Reddit, Snapchat and Google My Business. However, you don’t necessarily need to be on all of them. You need to solely focus your attention on where your target market resides. The best way to figure this out is by first figuring out your marketing goals and objectives.
In social media marketing, there are two important options.
- Organic social media management
- Paid social media marketing
Organic social media management is the process of posting content to your profile and growing your following and reach over time. However, paid social media marketing allows you to spend money to reach a bigger audience immediately.