Social Media Marketing is using the various social media channels to create new streams of revenue for your company.

This is accomplished by using a simple sales funnel. The steps are as follows:

1. Increasing brand, product and service awareness
2. Building a loyal brand following
3. Drive traffic to your website
4. Capture leads
5. Convert leads into sales

Social media marketing for businesses and entrepreneurs give you access millions of daily social media users. This huge opportunity allows you to showcase your brand, products and services on these platforms.

There are a lot of social media platforms you can choose from, including Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, Pinterest, Reddit, Snapchat and Google My Business. However, you don’t necessarily need to be on all of them. You need to solely focus your attention on where your target market resides. The best way to figure this out is by first figuring out your marketing goals and objectives.

In social media marketing, there are two important options.

1. Organic social media management
2. Paid social media marketing

Organic social media management is the process of posting content to your profile and growing your following and reach over time. However, paid social media marketing allows you to spend money to reach a bigger audience immediately.

Social Media is the perfect vehicle to get more brand awareness, leads and sales. The four main reasons you need to be on social media are as follows.

1. Customers: Billions of people use social media everyday. So your target customers are already there engaging with other brands. It is extremely important that you engage and connect with your potential customers and that they know you exist in the marketplace.
2. Search & Interest:  People are actively searching for products and services on social media. So if your brand doesn’t appear on social media for key search terms, you may have lost a potential customer or lead. Similarly, social media is also heavily based on interest and discovery. Social media has powerful algorithms that push customers who are actively following, liking or engaging with similar brands as your own.
3. Listening: People are already talking about your products and services on social media and it is important you listen. Not only can you get valuable feedback on your brand, you and can address any problems or issues people are having with your products are services. You never want to leave any negative response unanswered or addressed immediately. As negative reviews can drastically effect your sales.  As well, customers can now talk directly to brands through their social media profiles and you need to active and ready to respond.
4. Competition: You competition is on social media, so you need to be there too. You do not what to be losing sales to your competition because you don’t have a optimized and active social media profiles. As mentioned earlier, social media is a powerful tool to get leads and sales for your business.

Social Listening

Responding to customers, monitoring public conversations and managing your reputation on social media.

Typical Goals

• Manage your reputation
• Increase and hold retention
• Reduce returns and refunds
• Identity product/content gaps

Social Influencing

Establishing authority and being known as an industry leader or expert by distributing and sharing valuable content.

Typical Goals

• Increate engagement
• Grow brand awareness
• Build expertise status
• Boost website traffic

Social Networking

Seeking and building a powerful network of authoritative and influential people, brands and media.

Typical Goals

• Being featured in various media
• Filling product or service gaps
• Getting on distribution lists
• Finding complimentary partners

Social Selling

Building a sales funnel that generates leads and sales from your followers, customers and prospects on social media.

Typical Goals

• Generate leads and sales
• Grow email lists
• Upsells and Cross sells
• Boost buyer frequency

Social Media Audit

We take a in-depth, thorough look at your current Social Media, and find all the areas that can be improved.

Research

We research your target audience, hashtags, user behaviors on the specific social media platforms you intend to use.

Competitive Analysis

We study your closest competitors, brands, influencers and industry leaders in your niche.

Content Planning

We strategically plan out of your content that needs to be created on a month to month basis.

Optimize Profiles

We optimize your profile with keywords, branded graphics and ready to capture leads.

Content Creation

We create copy and graphics that will attract your target audience and stand out from your competitors..

Schedule Content

We create content calendars in advance and use software to schedule out all content one time.

Management

We monitor your accounts and respond to all followers and make sure you don’t miss any sales opportunities.

Growth Optimization

Tracking Results

We monitor and measure the right results, to make sure we are reaching your goals.