Top 10 Scheduling Software for Social Media Marketing Header

Top 10 Scheduling Software for Social Media Marketing

Great scheduling software is essential to your success in social media. It is really important you liberate yourself from posting social media manually. When you post manually it is hard to stay consistent, however when you use scheduling software, you can plan all of your post ahead of time and schedule them to post like clockwork. 

So we’ve compiled a list of software tools that can help you manage social media more effectively!

The list is:

  1. Hootsuite
  2. Buffer
  3. Zoho Social
  4. Sprout Social
  5. Agora Pulse
  6. Sendible
  7. eClincher
  8. Social Pilot
  9. CoSchedule
  10. MavSocial

1. Hootsuite

HootSuite is a social media management tool that allows users to schedule and post updates to Facebook, Twitter, LinkedIn, Instagram, WordPress, and other platforms from a dashboard with tabs organizing all the social profiles you connect. Users can implement and analyze marketing campaigns across all social profiles without signing in to each social network individually. With premium accounts, users get advanced social analytics, audience engagement, team collaboration, and security features.

Pros and cons:
Lots of social networks supported. Low Cost. Manage Accounts Multiple Streams. Auto Schedule Posting. Lots of apps you can install. You can easily make analytics reports for you social media properties.

There are some bugs when you auto schedule your post which does take some additional time. For instance, you can’t add images to all the social networks you want to use. Meaning that you will have to add them in once your .cvs file manually is uploaded. 

Website:
https://www.hootsuite.com

2. Buffer

Buffer is one of the longest-running social media tools aimed primarily at scheduling posts. It supports Facebook, Twitter, LinkedIn, and Instagram, and Pro users can schedule Pinterest updates too. Free users can connect up to three social accounts, including Facebook Pages and groups.

Pricing:
Free plan includes one user, three accounts, and 10 queued posts per profile; from $15/month for the Pro plan that includes one user, eight accounts, and 100 queued posts per profile.

Pros and cons:
Buffer has Pablo, a free image creation tool that allows you to make social media images with ease. This is great for those of you who want a way to make a quick social media image to share with your scheduled social media posts on Buffer.

Having a paid plan with Buffer is honestly the best way to go. While it’s a pro that Buffer has a free plan, that plan won’t help you if you need to schedule multiple social media posts daily. You’ll need to pay for Buffer to get the most out of this social media tool.You can integrate bit.ly links as well as buff.ly and j.mp files to better track your analytics from social sharing. This is a pro of using Buffer as you can signify specific links to track how well Buffer is working to get blog traffic from social media shares. Another reason why Buffer may not be a good fit for you is that they don’t have a way to monitor mentions. For some bloggers, it’s important to maintain time-appropriate engagement on social media. This means a social media scheduling tool that offers a monitoring option is more useful. Every time you create a social media post in Buffer it’s automatically added to your schedule to push out. Buffer picks a time when you opt to do automatic scheduling but have no fear you can also schedule your posts at a specific date and time if you want.

Website:
https://www.buffer.com

3. Zoho Social 

Is a complete social media management tool for Twitter, Facebook, Instagram, LinkedIn, and Google My Business. It has all the scheduling tools you need; you can let Zoho Social automatically queue updates, line them up yourself, and have it posted to all your social networks at once.

Pricing:
Standard $10/month billed annually
Professional $25 /month billed annually

Pros and cons:
The audience and engagement stats for each platform can be viewed on a single page. This allows where the messages are gaining an audience or lagging behind. The draft posts feature provides a way to save any work in progress. Using Zoho allows the user to see outgoing posts and incoming messages in the same place. It’s exactly what a good social media management tool should do. Zoho sometimes has trouble with picture sizes. Sometimes it will reject an image as the wrong size for Instagram or Twitter that fits the parameters those social media platforms recommend. The problem is usually resolution or file size, not the actual picture size. Zoho is a little unclear about that.

Website:
https://www.zoho.com

4. Sprout Social

Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting. It is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Pricing:
Standard $99 per user per month

Professional $149 per user per month

Advanced $249 per user per month

All access types don’t require credit card 

Pros and cons:
Analytics Reporting – Sprout Social does a nice job at providing robust analytics across all social media platforms. 

Social Media Scheduling – Sprout Social is good for scheduling social media posts in advance. It also shows what time to schedule posts based on the past performance of  previous posts.

Social Media Monitoring – Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.

Sprout Social has room to improve with Instagram posting and media monitoring. It can be difficult to schedule Instagram posts in advance. 

Sprout Social could have more robust media monitoring for all of the platforms (with the exception of Twitter). Right now, mentions and keyword searches seem to mainly only bring up Twitter posts. 

Website:
https://sproutsocial.com

5. Agora Pulse

Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features. Focusing on Facebook, Twitter, and Instagram currently with more networks set to roll out shortly, it helps small businesses that are on tight social media marketing budgets have a complete tool like the Fortune 500 companies!

AgoraPulse has tools for everything from moderation to competitions. Most importantly, though, it’s sold at a price that most any business can afford.

Pricing:
Free trial first then Medium($99/month), Large ($199/month), X-Large ($299/month) and Enterprise($499/month) 

Pros and cons:
User friendly desktop version is super easy to navigate and easy to learn for those with basic knowledge about social media scheduling tools

Organization provides easy ways to keep track of all social media account activity.

Customer service is the customer service of Agorapulse is very responsive

Mobile version is less user friendly. Harder to like posts.

Agora Pulse  sends lots of emails that aren’t accurate saying there are missed comments.

 Agora Pulse do not have the ability to store and add hashtags in a specific tool.  

Website:
https://www.agorapulse.com/

6. Sendible

Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. 

The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time!

Pricing:
Free trial then $29/mo for Starter, $99/mo for Traction, $199/mo for Growth and $299.

Pros and cons:
Pros Great integration with all key social networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest and Google+.

Includes RSS Feed Poster, content suggestion and built-in library together with easy access to the design tool, Canva.

Bulk-scheduling content including images, via the upload of a CSV file.

Cons
No free plan is available; however, Sendible does offer a 30-day trial.

The geographic keyword monitoring isn’t always accurate.

No plugins to use with WordPress.

Website:
https://www.sendible.com

7. eClincher

Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance. What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.

Pricing:
Basic $59/month, Premier $119/month,
Agency $219/month
Custom (undisclosed amount online)

Pros and cons

Pros
eClincher supports nearly every social network and connects to a large number of sources: blogs, bit.ly, Google Analytics, Google My Business etc. This makes workflow tremendously easy. eClincher allows users to set up individual brand accounts.  This allows us to quickly post a cohesive message across all channels.   eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients’ accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what’s being said. Altogether, eClincher makes a 1-app solution for Social Media Management.

Cons
Not as much collaboration options for Pinterest marketing (in comparison to Tailwind tribes). eClincher have bugs here and there but they’re fixed quickly.

Website:
https://www.eclincher.com

8. Social Pilot

SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach.  You can connect over 9 social media networks like Facebook, Twitter, Instagram, Google My Business, LinkedIn, Pinterest, Tumblr, TikTok and VK with SocialPilot.

Also, you can share as many as 500 posts and connect over 100 profiles with just one SocialPilot account then add up to 5 team members in your  account to delegate sharing and scheduling with the Team Collaboration feature. 

Pricing:
Agency $85/mo, Small Team $42.50/mo, Professional $25.50/mo and Enterprise White Label Setup and Custom Plans (rate depends on the scope of the client)

Pros and cons:
SocialPilot’s ability to bulk schedule content is a giant time-saver. When you have the ability to write everything out on a spreadsheet and then upload into the platform with the click of a button – saves a lot of time. You can now even schedule videos via Tiktok! It is designed in such a fantastic way that anybody can learn to use it.

The analyze feature is not the best in the market, but gives you basic information. The cheapest version includes only 3 people team. The app constantly crashed or would not bring up photos. There was no way to go back to edit a visual post, you have to start completely from scratch. Many times, my scheduled posts wouldn’t post. If editing a verbal post after you schedule it to go on multiple accounts, you had to make the edit for each of the accounts. 

Website:
https://www.socialpilot.co

socialpilot

9. CoSchedule

CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule serves more than 5,000+ customers worldwide, helping you stay focused, deliver projects on time, and keep your entire marketing team happy. 

Pricing:
CoSchedule pricing starts at $40.00 per month.They do not have a free version.CoSchedule offers a free trial.

Pros and cons:
The free trial is an excellent way of reviewing and testing everything this application has to offer without the need of giving credit information.

Event/blog planning and management are now super organised and easy – creating tasks for each component, assigning them to people and setting time frames and calendars are automatically populated.

It’s not the most expensive management tool out there, but for what they actually give you for what you pay, it seems a bit steep.

Customer support is not reliable all the time because they don’t  have remote sharing for fixing problems.   

Pricing:
Marketing Calendar is $29 per user / month

Marketing Suite (undisclosed amount)

Website:
https://www.coschedule.com

10. MavSocial

 MavSocial is a simple and affordable social media management and advertising platform used by thousands of marketers, businesses, and agencies to streamline their social media activities. 

The platform enables marketers to curate and store content, schedule and automate posts, engage with audiences, listen to industry trends, monitor analytics, build reports and collaborate with team members. 

MavSocial currently supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr, Google My Business and WeCha

Pros and cons:
Reviewers felt that Post Affiliate Pro meets the needs of their business better than MavSocial.

When comparing quality of ongoing product support, reviewers felt that MavSocial is the preferred option.

For feature updates and roadmaps, our reviewers preferred the direction of MavSocial over Post Affiliate Pro.

Website:
https://www.mavsocial.com

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