In 2021, Mark Anthony Media were featured in a blog post by MasterBundles.com with an in-depth interview with Mark Anthony, where they covered life, design, digital marketing and business.
Here is an short sample:
“How do you fight the competition?
The first thing you should be doing is studying all of your competition! Sign up for their newsletters, read their books, click on their ads, go to their landing pages, follow them on social media, visit their websites, go to their retail stores and invest in online tools that allow you to spy on them. The bottom line is, you need to know what your competition is doing right now to get leads and customers! You can get great ideas from your competition, but you can also create new offerings for your customers based on what the competition is lacking.
The second thing you should be doing is figuring out how you can serve your customers better. Notice I said serving them, and not what I can sell them. Serving your customer implies that you are listening to your customers needs and concerns and addressing them with new offerings. However, it isn’t just listening to what they are saying, you should also be actively strategizing on what would facilitate the results your ideal customer is looking for. You need to be thinking 10 steps ahead of your competition at all times.”
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