In short, you need Local SEO to get more brand awareness, leads and sales. If a potential customer types in a local keyword query such as “Thai Restaurant in Toronto” and your website or business does not show up. You will ultimately, lose potential brand awareness, leads and sales. Even worse, you will be losing business to your competitors in the same local area.
Nearby businesses are increasingly becoming important for people who conduct searches. Google is making it easier for them to get what they need if they are local or close by at the time of the search. Local businesses near where someone conducts their searches are more likely to show up in those search results. Local businesses near where people conduct their searches are more likely to be found online. People who perform daily searches are more likely to get relevant results. Businesses should optimize their local business listings.
Google bases their results for geographically-related searches on:
If your business is located near where people are looking for services or products, offers them services or products they may want, and has optimized local listings, then you’re likely to be found by people online.