SEO is an acronym for Search Engine Optimization. SEO is the process of making your site rank high in organic search results from search engines such as Google, Yahoo, Bing and others.  People typically click on the the 3-4 links in a search result from the first page. If your site is on the first page, you will get more traffic to your website. Traffic translates to more sales and leads.

Local SEO is the intricate process of optimizing a website to increase its visibility for a local audience in search engine results. A website by nature is accessible to anyone in the world and it allows you to sell your products and services worldwide.

However, if your product is only available to a local audience, you want to drill down and focus all of your SEO and other online marketing efforts to that local audience.

Local search engine optimization is a type of search engine optimization that focuses on improving a company’s visibility in local search engine result pages. These results are usually meant to be found near your location. Using this strategy, you can make sure that people who are looking for your product or service are finding them.

In short, you need Local SEO to get more brand awareness, leads and sales. If a potential customer types in a local keyword query such as “Thai Restaurant in Toronto” and your website or business does not show up. You will ultimately, lose potential brand awareness, leads and sales. Even worse, you will be losing business to your competitors in the same local area.

Nearby businesses are increasingly becoming important for people who conduct searches. Google is making it easier for them to get what they need if they are local or close by at the time of the search. Local businesses near where someone conducts their searches are more likely to show up in those search results. Local businesses near where people conduct their searches are more likely to be found online. People who perform daily searches are more likely to get relevant results. Businesses should optimize their local business listings.

Google bases their results for geographically-related searches on:

• Proximity
• Relevance
• Prominence

If your business is located near where people are looking for services or products, offers them services or products they may want, and has optimized local listings, then you’re likely to be found by people online.

SEO Audit

We take a in-depth, thorough look at your current SEO, and find all the areas that can be improved.

Keyword Research

We find local SEO keywords based on your target market and other businesses in your niche.

Competitive Analysis

We look at your competition to see their local keywords and authority in local rankings.

On Page SEO

We optimize the content on your website to make sure it can be crawled by search engines effectively.

Off Page SEO

We build out a comprehensive link building campaign to enhance your websites authority in search results.

Google My Business

We create an optimized business listing to allow customers to find your local business in search results.

Citations

We greatly increase citations that reference your business with the name, address and phone number (NAP).

Content Marketing

We help you create original, fresh and relevant content that rapidly gets indexed and ranked higher.

Conversion Ratio Optimization (CRO)

We enhance your site with strategic elements to increase the percentage of sales and leads on your website.

Tracking Results

We monitor and measure the right Key Performance Indicators (KPI’s) so you don’t waste time or money.