Why Should I Blog? The Benefits of Blogging for Business, Sales and Marketing
Why Should I Blog? The Benefits of Blogging for Business, Sales and Marketing.
Blogging for business. Why does it work? And why you should do it for your company too.
What is business blogging?
Blogging for business is a marketing tactic that aims to get your business more exposure by using blogs. A business blog is just another marketing channel (like content marketing, podcasting, paid ads, social media, direct mail marketing, email marketing, etc.).
The Benefits of Blogging for Business
The benefits Include increased brand Awareness, improved search engine rankings, increased traffic to your website and ultimately more leads and sales.
Blogging for your business is definitely 100% worth it, in 2022 and beyond! Here are some of the main reasons we think so.
Long term results
Link building (Backlinks)
FAQ and Resources
It helps drive traffic from people who are interested in your brand, products and services to your website.
A business blog gets people to come to your website. We should try to get as many people as possible to come to our site, and we should make sure that they see as much content as possible. We should also try to get as many clicks as possible. That means putting up lots of ads, but that’s okay because we’ll be making money off those ads anyway.
Blogging is a great way to attract new traffic to your site. Every time you write a blog post, it gets indexed by Google, Bing, Yahoo!, etc., which makes it easier for people to find your content. This means your website will show up in search engine results page (SERP) more often. Blog posts also get shared across social media networks, which helps spread the word even further.
It’s one more cue to Google that your site is active, and they’re checking in frequently to see if there’s any new content to surface.
You can repurpose blog posts into social media posts.
Blogging for your business helps you get discovered on various social media channels. Every time you create a new article, you’re creating content that people can share on social networks like Instagram, Google My Business, Reddit, Twitter, LinkedIn, Facebook, Tik Tok, Pinterest and more! This helps expose your business to a new audience that may not know your brand.
Blogging content can be also be repurposed to make videos. This can be YouTube video, Facebook or Instagram Lives. You can simply go over the same content you wrote about but in a more concise way, by talking into the camera or you can create slides or diagrams to go along with the video to make it more visually appealing and interesting. This process allows your content to live on other platforms, this is especially important if you factor in that YouTube is the second most popular search engine, just after Google.
Blog posts also help keep your social media presence active. Instead of having your social media manager create brand new content for your social media accounts every day, your blog can serve as a repository of content.
Repurposing allows you to build your social reach by posting blog content on your website and driving new website visitors from your social media accounts.
It helps convert traffic of people who are interested into leads and sales.
Now that you’ve started generating traffic from your blog, you have the opportunity to turn that traffic into leads.
Each time you write a new blog post, you’re creating a new opportunity for people to find out about your business after search engines index your page. You can achieve this by adding a call-to-action (CTA) to every blog post.
Calls-to-actions often lead to Lead Magnets. Lead magnets can be things like free ebook downloads, whitepapers, fact sheets, webinar registrations, trial signups, or anything else where people might be interested in exchanging their contact information.
Traffic to lead conversion works by having people click on your ad and then clicking through to your landing page where they complete an action (e.g., sign up).
Here is how it typically works:
A visitor comes to your website
Visitors see a call-to-action (CTA) for a free offer
Visitors fill out the form, submit their information, and receive the free offer.
If you scroll down to the bottom of this blog post you will see our call-to action (CTA) button. We publish almost all our blog posts with call-to-action (CTA) buttons. That is how you convert your website traffic into leads.
Not everyone who reads your blog will become a lead. That’s okay. You shouldn’t expect to convert every single person who reads your blog into a lead. Start by just writing some blogs, putting calls-to-action in them, setting a visitor-to-leads conversion rate benchmark for yourself and striving to improve the benchmark each time you write a new blog.
It drives results for your business over the long term.
A blog allows you to speak to your current and potential customers directly to educate them on why they should use your product or service.
This is your chance to educate your customers rather than just ‘sell’ to them. It is much more powerful to educate a customer before you sell them anything. When you are able to demonstrate to your customer that your product or service is what they need. It shows them that you understand their needs and created this product or service with them in mind. Selling become a lot easier and friction is diminished.
If you consistently create useful content or articles for your audience, they’ll see you as an expert or authority in their eyes, which will help you gain credibility.
Suppose prospects find answers for their everyday questions via blog articles written by people from your company. If that’s the case, then they’re much more likely than not to come into the sales funnel trusting what you have to offer because you’ve helped them before when they weren’t even interested in buying anything from you.
Prospects that have read your blog posts will typically be more knowledgeable about your products and services, where you fit into the market, and your niche. That makes for a much more productive sales call.
5. Link building (Backlinks)
Creating consistent and valuable blog posts help build backlinks to your website.
Backlinks or inbound links are among the 200 factors considered by the Google algorithm when ranking a web page on its search engine results page.
Many search engine optimization experts believe backlinks to play an extremely important role in search engine optimization. Link building is one of the most critical and challenging parts of search engine optimization.
If you write articles that are both useful to your potential customers and to other companies that your readers see as industry leaders, you’ll be able to get more relevant links from other websites.
Links pointing to authoritative websites are a vote of confidence or endorsement by other websites in Google’s eyes, as it signals to search engines that you’re trustworthy and that you are an expert in your niche.
Backlinks also help you improve your domain authority, which improves your overall discoverability in Google and other search engines.
You can utilize your blog to share news about your brand.
Blogging offers another benefit for any business: It gives them a way to share their company news, and stories. Blogs can contain both articles and news that highlight what a business is doing. Showcasing blog posts your company helps customers see the people behind the brand.
This can include things like:
New product, service or feature launches
New relevant employees or staff
Case studies that show how your product helps customers
7. FAQ and Resources
Buildout FAQs and Resource posts on your website to answer frequently asked questions.
A FAQ or Resources posts helps you answer common questions on your site. The best business blogs address common questions their readers and clients have.
Imagine the impact of sending an explanatory blog post you wrote to clarify something for a confused customer.
If your FAQ section includes a list of frequently asked questions with short answers, then you can take each question and answer and turn it into an article with pictures, diagrams and videos.
You can then add additional links to your blog articles in the FAQs so that visitors can get more information on the topics they’re researching. The great thing is, they can get and find answers themselves even if your office is closed.
If salespeople encounter specific questions that require detailed explanations or a documented answer, they can pull from an archive containing answers to common questions. These articles not only help move the sales process forward faster than if a sales person had to create the assets themselves, but they position the sales person as a helpful resource to the prospect, thus building trust.